The Woody Fragrance

The new scent Riflesso by fashion house Trussardi aims to send a classic message: The scent represents the proactive man and the optimistic lifestyle linked to him, with Movement, Speed and Vigor being the defining tags of this way of life.

Modernity and tradition are not presenting themselves as opposites, but much more the culmination of quality and cultivation of a lifestyle, which symbiotically combines family and work, but also naturalness and relaxed elegance.

Riflesso, created by Vèronique Nyberg and belonging to the wooden-oriental category, merges Bergamot, pink grapefruit and green apple to a citric cocktail with strong, fast-speeded notes in a concentration of pure freshness.

The flowery aromatic heart note is at the same time a symbol and the highest expression for spontaneous, Italian elegance. Geranium, violet leaves and an exclusive Lavender blossom-Extract provide for a timeless Fougère-Chord.The base note expresses the feeling of tradition, roots and memories and therefor symbolizes the quintessential values of Trussardi.

Those olfactory nuances, consisting of Italian leather, Vetiver and tonka bean, form a warm cozy essence, which hints at the charismatic and masculine sensuality of Italian culture.

Last but certainly not least, the flacon -designed in collaboration between architect and designer Carlo Colombo and Gaia Trussardi -continues to underline, by its elegant, artfully crafted, bright transparent design, the interaction between innovation and tradition. Its ripped glas surface is a haptic delight and is a reminder of traditional Italian design, with its cars and motorbikes, which gives the flacon a nice vintage-style.

For the promotion of Riflesso, Trussardi decided to portray Digital Influencer André Hamann as the Riflesso-man, who is on the search for his true inner self on his PS strong motorbike MV Augusta.