MR PORTER Launches

The 53 piece collection is deigned by a team of in-house designers and features year-round items centring on an essentials range of core menswear staples. In addition to the essential items , there will be five limited-edition capsules collections every year – each trend-driven, seasonal and inspired by a style icon past or present. British painter Lucian Freud serves as inspiration for this debut collection in particular his life and looks from 1950s London.

With its 7 years in the market and more than 600,000 customers to date Mr Porter has used this knowledge for a line for an informed collection, with its customer feedback and shopping patterns helping shape the looks. 

Mr Toby Bateman, Managing Director, MR PORTER comments..."

At MR PORTER, we are – first and foremost – product people. This passion for quality, uniqueness, style and versatility has been the backbone to developing our business for the past seven years. The launch of MR P. has therefore been quite organic for us; we felt there was a space in our mix of 400-plus brands for something that could present a unique take on wardrobe classics and also present regular capsules of more trend- and seasonal-driven pieces throughout the year. We like to think we have an unparalleled view of the male wardrobe, garnering the combined knowledge of our buyers and editors, and MR P. is ultimately the result of that: smart details, easy pieces and enduring style." 

Quality and craftsmanship is fundamental in the the new line with most items produced in Italy and Portugal and denim in Japan.

The second limited-edition Mr P. capsule will launch in February, followed by a third in April. Mr P. will  introduce shoes and accessories for AW18.