BRAUN Hamburg

The contemporary reconstruction of the flagship store, which has been located in the historic shopping street in Hamburg since 1937, has been a complete success: Together with Blocher Partners, BRAUN-Hamburg CEO Lars Braun has implemented his modern vision of the store in Mönckebergstraße. 

The facade and doors were renewed, the mezzanine floor was removed and a curved steel staircase with leather handrail now leads to the extended upper floor. The focal points are oversized mirrors as well as an LED screen spanning the entire floor, ash wood lamella walls and leather-covered rear walls. For Lars Braun an investment in the BRAUN Hamburg brand.

Hanseatic understatement and masculine elegance determine the new look of the store. Stained ash wood, light grey natural stone and leather elements: natural materials characterise the overall picture.

Ceiling-high mirrors open up the rooms visually and are complemented by modern furniture. The room concept offers the perfect conditions for individual expert advice in an exclusive and relaxed atmosphere.

The concept - determined by the alternation of cool materials and warm natural tones - offers space for the presentation of the latest designer collections from Santoni, Stone Island, Tagliatore and many more.