Introducing the new festive campaign that celebrates the joy of giving with the hollywood star Chris Hemsworth.

The world of baseball inspires the latest collection of bold casualwear and modern tailoring from the two iconic brands - BOSS meets Russell Athletic for the Pre-Spring 2022 campaign.

HUGO celebrates the icon David Bowie and his incomparable style with a brand new capsule collection ‘HUGO loves Bowie’.

The British singer & songwriter Liam Payne teams up with HUGO, to create a limited capsule collection, inspired by his tattoos. 

The German fashion house unveils a bold new direction for Fall / Winter 2018, with the BOSS and the HUGO campaign - the brand is following its own path #MadeinGermany