James Bay for

The 26 year old has been a regular at TOPMAN Design’s shows and presentations at London Fashion Week: Men’s with the singer/songwriter working with the brand over the last year on the new line. 

Gordon Richardson, TOPMAN Creative Director adds...“It’s always exiting for TOPMAN to collaborate with personalities outside the world of fashion as it challenges all our normal perceptions. James has been no exeption, he has diligently translated his unique sense of style into the perfect 13 piece capsule collection with as much care and attention he would for one of his albums. Every piece has a considered place and reflects his unique personality”

The collection fuses together Bay’s love of art and music with his very own sketchbook illustrations used as print on several pieces.  A black denim jacket also features embroidered illustrations inspired by his number 1 album ‘Chaos and the calm’ and lyrics from his song ‘Incomplete’ future on a t-shirt. A highlight of the collection is the two piece jacquard sui which uses bay’s own finger print as an abstract print design. 

To celebrate the launch TOPMAN and Bay hosted a party in London on the roof of the Ace Hotel with delicious cocktails courtesy of Patrón Tequila.

The collection will be available at selected stores globally from August 17th with prices from €34 for t-shirts to €270 for a biker jacket.