At the first glance the Monocle shop on Dufourstrasse 90 looks like any other classic concept store. However, Monocle is so much more – it’s a complete media brand, made up of a print edition, its own radio station (M24 Radio), and an online shop. And there’s not just the shop in Zurich, there are more – in London, LA, and Tokyo, for example. The in-house Café is the perfect spot for browsing through the many magazines and newspapers on offer here.