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Paul Smith x MINI

Sustainability with a Twist

The British designer Sir Paul Smith and the Head of MINI Design, Oliver Heilmer, invited to an event during the IAA Munich Mobility Show 2021. Together they presented their latest collaboration with the new MINI STRIP.

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Paul Smith x MINI

Sustainability with a Twist

The British designer Sir Paul Smith and the Head of MINI Design, Oliver Heilmer, invited to an event during the IAA Munich Mobility Show 2021. Together they presented their latest collaboration with the new MINI STRIP.

Ondrej Navratil

Ondrej Navratil

September, 9th 2021

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The British designer Sir Paul Smith and the Head of MINI Design, Oliver Heilmer, invited to an event during the IAA Munich Mobility Show 2021. Together they presented their latest collaboration with the new MINI STRIP.

Ondrej Navratil

Ondrej Navratil

September, 9th 2021

The highlight of the evening was the presentation of the MINI STRIP, a car designed by Paul Smith and MINI that demonstrates a sustainable approach to automotive design. Together with Oliver Heilmer, Sir Paul Smith presented the car at the MINI Pavilion at Lenbachplatz in Munich.
 

Paul Smith x MINI
Paul Smith x MINI

Curtain up for the MINI STRIP with Sir Paul Smith and Oliver Heilmer

The MINI STRIP shines the spotlight on an innovative approach to the issue of sustainability in automotive manufacturing. Guided by the overarching theme of ‘Simplicity, Transparency, Sustainability’, the car showcases inspirational ideas for a more sustainable method of automotive design.

As the name suggests, the process began by completely stripping down a three-door MINI Cooper SE and reducing it to its structural essence. Only those elements that the designer viewed as absolutely necessary were then defined, implemented and put in place – with sustainability taking a front seat.

MINI meets Sir Paul Smith

“For me, the MINI STRIP shows in an impressive way that MINI and Paul Smith share the same bold way of thinking about the future in terms of innovation and design - and together we create more. Paul asked essential questions right at the start of the design process with his non-automotive and therefore fresh perspective. We are proud to have developed such a strong character statement together.“ explains Oliver Heilmer, Head of MINI Design.

Paul Smith x MINI

Philipp Hochmair, Sir Paul Smith, Oliver Heilmer, Head of MINI Design and Julia Koschitz 

Paul Smith x MINI

Film & Theatre Actor Julia Koschitz in talk with Sir Paul Smith, during the MINI STRIP presentation

“I’m incredibly grateful for the opportunity to rethink the iconic MINI. I know and love the existing car, but by respecting the past and looking to the future we have created something very special. I feel very privileged that the MINI team have given me the confidence and freedom to think laterally about the approach to the design of the car. Together I think we have created something truly unique, by going back to basics, reducing things down and stripping the car.” adds Sir Paul Smith.

Info

For more information please visit paulsmith.com or mini.com
Photo Credit: Getty Images (Gisela Schober) for Paul Smith x MINI

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