The spring/summer '20 collection has its roots in Paul’s memories of visiting New York in the early-1970s. Tailoring is oversized in shape and relaxed in style, inspired by the hand-me-down jackets and overcoats worn by the city’s young artistic community at the time.
The new campaign celebrates what Paul Smith does best: tailoring and his dog, Homer
Images with a pink duo-tone treatment focus attention away from colour and towards the cut and silhouette of the new tailoring shapes, which blend a 1970s flavour with modern construction.
Also women’s tailoring captures the same spirit as the men’s, with formal trousers replaced by summer shorts. Soft construction and lightweight fabrics deliver this 1970s spirit without compromising on comfort and wearability. As with all Paul Smith tailoring, comfort is placed on equal footing with style.
To partner the campaign, Homer visited a number of cities around the world. You can follow Homer’s journey as he visits London, Paris, Tokyo, New York, Berlin and Nottingham, where his story began.
Photographer Theo Sion, Stylist Max Pearmain, Art Director Ed Quarmby, Hair Luke Hersheson, Make-Up Hiromi Ueda, Models Felix Archer @Wilhelmina, Tamel Lee @Select and Tessa Bruinsma @Next
