Shot in London and Shanghai, the new campaign connects the worlds of the two cities by picturing different characters speaking on old-school cell phones, car phones and hotel phones. In stills and videos created by Quil Lemons in London and Luo Yang in Shanghai, the new Gucci eyewear designs are worn in different scenarios by several models, including Chinese actor Ni Ni, who here continues in her role as Gucci brand ambassador.
Set in a study, bedroom, the back of a limousine and several hotel spaces, the images showcase a group of striking-looking Gucci-wearers talking on the phone while sporting the new frames of the season.
