DEAL WITH IT.

At the forefront of the campaign are a number of personalities chosen for their courage to reveal themselves to the world: singer-songwriters Justin Bieber, Maluma and SZA, rappers and singer-songwriters Lil Nas X, model and actress Hunter Schafer, model Kendall Jenner and singer-songwriter and actor Lay Zhang.

Taken by renowned photographer Mario Sorrenti and complemented by the videos of Bardia Zeinali, the surreal campaign mixes real emotions with fantasy, creating an expressive visual world full of self-confidence. As an ode to self-portrayal, each of the photo series captures the artist of his very own overdrawn world, with exposed and unembellished elements that characterise the brand reinforcing the message of DEAL WITH IT.

As a continuation of the #MYCALVINS movement, this campaign also follows the "digital first" approach and is increasingly played in the social media . The campaign will be seen worldwide, supported of attention-grabbing digital and print measures as well as outdoor activities. 

To the global available styles in the new campaign include the latest body-shaping CALVIN KLEIN JEANS Body Stretch Denims with flexible cuts and the legendary Iconic White silhouette. Also on display this spring are the new Breathable, Strapless and Invisible collections from CALVIN KLEIN UNDERWEAR.