COS' Debut Collection

The brand has become the go to brand for those after high quality but understated garments and for the latest collaboration they have enlisted British choreographer Wayne McGregor to work on a choreographed performance piece for its worldwide debut.  

Mr. McGregor explains he will be 'Playfully exploring the COS collection with a mindfulness and fresh awareness of the wearer, we will create a specifically commissioned work by subverting these everyday gestures alongside the designs. We will appropriate everyday movement and transform it into new fictions, as Company Wayne McGregor dancers inhabit the COS collection infused by their own individual physical signatures'. 

Karin Gustafsson, COS Creative Director comments...

The new capsule will fuse the brand's classic aesthetic with traditional and new forms of garment construction for a collection of timeless men's staples.

Christophe Copin, newly appointed COS Head of Menswear explained, 'Soma really explores what essential menswear means for us at COS and every detail has been designed with the movement of the wearer in mind. We are delighted to have the opportunity to collaborate with Wayne McGregor and his company of dancers to bring the directional movement and fluidity of the menswear collection and its inspirations to life'.

The performance will be livestreamed on cosstores.com. Following which, the collection will be available to buy in the COS Florence store at Via della Spada, 1 and online internationally on all COS ecommerce sites in Europe, USA and South Korea.